Response Time Analytics Initiative

Analyzed response time data across GM dealerships to identify improvement areas and provide actionable insights that influenced lead management processes.

Key Responsibilities

  • Conducted in-depth statistical analysis of lead response times, correlating metrics with customer satisfaction and conversion rates.

  • Collaborated with leadership to recommend standard response time policies and dealer training programs.

  • Built a Power BI dashboard to monitor response times and peak activity, providing real-time insights for managers.

Technologies Used
Power BI, SQL, Data Visualization, Excel

Impact

  • Guided leadership to standardize 24/7 response time policies, projected to significantly enhance customer engagement and boost dealership sales.

  • Improved dealer accountability through performance tracking, enabling targeted support for underperforming locations.

  • Established a data-driven culture in lead management, promoting faster and more effective customer follow-ups.

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Automated Reporting and Dashboard Development
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