Lead Performance & Brand Metrics Integration
Unified multiple data sources to provide a comprehensive view of brand site performance and lead management, enhancing strategic planning and decision-making.
Key Responsibilities
Designed and developed an integrated dashboard that consolidated brand metrics, including click-through rates, lead conversions, and time-on-site analytics.
Collaborated with marketing, sales, and IT teams to align data definitions and establish consistent KPIs.
Automated data collection and reporting processes, ensuring real-time access to performance insights.
Technologies Used
Data Architecture, Power BI, SQL, Data Modeling
Impact
Improved cross-functional collaboration by aligning brand and lead performance metrics, fostering better strategic alignment.
Enabled faster insights into campaign effectiveness, leading to more targeted and impactful marketing efforts.
Reduced reporting turnaround time, giving leadership timely access to actionable data.